Targeting Interview

I conducted the above interview with my younger brother, who is a 15 year old boy, and thus a member of our key demographic.

He was showed four trailers; Hummingbird, Welcome To The Punch, Only God Forgives, and Zodiac. He claimed that Only God Forgives was his favourite trailer, although agreed that it was not as effective as others at conveying narrative. This suggests that narrative is less important than style and intrigue to him and by extension his age group. As part of this age group, he goes to the cinema fairly frequently with others his age and prefers a lean towards action over drama, making him part of an appropriate audience for the type of film trailer we are intending on producing. He is influenced by advertising as well as recommendations and so a trailer would be a good way in which to access his age group.

The interview was useful to our planning as it gives us an idea of what sort of trailer appeals to the younger end of our target audience in terms of pacing, style, and narrative/action balance, as well as suggesting that it will be an extremely accessible audience in terms of exposure to, and influence received from, advertising, in particular trailers.

CM