The trailer for 'Only God Forgives' is perhaps not the most effective at conveying narrative, but makes up for what it loses in that area in its imagery and distinctive colouring.
The trailer uses a lot of close ups, as well as symmetry and action shots, to give a bold and highly finished image. A range of interior and exterior shots serve especially to characterize the dead-eyed antagonist of the piece, which is one of the strong points of the trailer. This is something that may be useful, as bold imagery paired with effective characterization allows pleasing visuals and a strong narrative for our trailer.The lighting and colouring of the trailer is extremely eye catching and dramatic, especially the use of chiaroscuro in interior shots, contrasted with brightly lit shots both interior and exterior. The colouring varies greatly across different scenes, creating an extraordnarily vibrant and dramatic trailer, as dark moves to light and vice versa.
The text in the trailer is done extremely cleverly and blends well with the vibrant, South East Asian, metropolitan, theme. Its bright colour is particularly effective against its black backdrop and the font is dramatic but not over the top. In terms of our trailer, the boldness of the neon pinky-red on black is very effective in my opinion, and is a potential colour scheme, depending on our final decision regarding setting and narrative.CM
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