Trailer Research - Alien

- Sci-fi genre defined by first shots and soundtrack
- Immediate suspense and enigma USP
- 1:11 in no studio or bankable names
- Slowly forming title, emphasises significance
- Fear and suspense emphasised; 'In space, no one can hear you scream'
- Horror film in space - hybrid genre USP
- Escalation in pace and soundtrack to final silent tagline
- Director or studio, actors names follow title but no one bankable at the time
- 'Modern' technology showed - advertised as cutting edge
- Active audience engaged with slow reveal graphics and egg/planet graphic match
- Cat image suggests predatory animals

CM