Trailer Research - Batman Begins

- Franchise established immediately - bats fly at screen
- Christian Bale, Michael Caine, Liam Neeson, Morgan Freeman, Cillian Murphy - stellar cast of bankable actors
- USP - new range of darker Batman films - background story
- Iconography - bats, grapple hooks, Batmobile, Batsuit, cape
- Christopher Nolan - exciting, acclaimed director
- Intense one liners shot with action sequences and shots of key actors
- Attractive female and male lead - suggestion of romantic subplot
- 'Boys' film - action, adventure, some comedy, one liners

CM