Trailer Research - The Purge

- USP in the premise and concept of the film - the graphics and montage establish in the beginning
- Cult actors of different backgrounds, Ethan Hawke and Lena Headey - wider audience
- Dystopian/future genre begins the trailer with Utopian shots and inspirational music
- Horror genre established with previous films from the creators and imagery - knives, masks, et cetera
- Contrapuntal sound towards the end of the trailer is dramatic and increases tension

CM