The Martini Shot

Above is a working masthead for my magazine, The Martini Shot. This particular design does not quite work, as changing the final T into a martini glass and O into an olive has made it look like the magazine is called The Martini Shoy.

As far as the name goes, the last shot of a filming day is called the Martini shot, as the next shot of the day will be in a Martini glass. This is something of an inside joke in the industry, and thus denotes the magazine as one for people who take cinema and filmmaking seriously, but also want to have fun and enjoy it. The strap line 'THE INTERNATIONAL MAGAZINE FOR QUALITY CINEMA' shows the subject of the magazine more clearly than the title, and thus makes the magazine a little more accessible. As I am sure all this makes clear, I intend to produce a magazine cover that is firmly in the vein of Sight and Sound.

CM