The poster was more difficult to start work on than the magazine, as there was a less clearly defined structure that needed to be followed (i.e. no masthead, puffs, et cetera), but the first step was to establish a strong background, title, and stylistic feature to make the poster clear in its intentions.
Following this, I inserted a shot of the London Eye (from the trailer) behind the stylistic bars to further establish the strength of the urban theme. This was done at about the same time as I was working on the two functional features of the poster; the billing block and certificate.
Then came some of the more noticeable form-related additions, such as actors names and awards. As a film that blends low production values with high ambition and Hollywood story lines, I thought it was appropriate to make the awards and reviews slightly more prominent than the actors names, as they are all relatively unknown.
The next key addition was our actor himself, in another shot taken from the trailer. In a piece of imagery similar to the posters for Looper and Welcome To The Punch, he appears to emerge from the city into a surreal world of smoke and broken glass. This strong central image, and its addition to the poster was the moment when the whole thing appeared to me to be coming together.
Many changes were made to do with rearranging the awards, reviews, actors names, and certification, but I feel like the strongest amalgamation of these aspects can be seen in the final poster. This can be seen at the bottom of the post.
CM
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