After finalising the 'The Martini Shot' masthead, it needed a logo, which I designed in Adobe Illustrator and imported into Photoshop. The small martini glass looked a little plain, so I inserted a coloured background, which can be seen in the image below as a polygon. At this stage the puffs had not been completed, as all the text is white and not finished.
Following this, I finished the actual writing of the puffs and attempted to add some depth to the cover by playing the colours of text.
This continued as I changed the sizing and colours of the puffs themselves. However I was still aware that the cover was lacking in some ways, with an empty space below the masthead and no fine details yet inserted.
I thus set about adding the key elements such as barcode, pricing, issue number, and the like. I also added a set of marketing slogans to the bottom of the image and inserted a fourth puff line, in order to better distribute the space on the cover. The word three was changed to a larger and bolder 3, to ensure that the headline maintained its visual strength in the face of the newly input 'Film Festival Special' that fills the formerly problematic empty space towards the top of the cover.
Below is the final cover design for my magazine, which has been tidied up in terms of alignment of text. The other major difference is the removal of the 3D effect, which looked effective onscreen, but did not come through in the printed version, as it caused the cover to look like the result of a printing error. I am pleased with this final look regardless, as what the cover loses in stylistic quality, it gains in sharpness and boldness.
CM
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