My biggest influence in the way our titles ought to look is 'Hummingbird'. Our intent with the trailer is to contrast an intense montage with a slower paced shot of London, followed by the title and preceded by a sound boom. This requires an impactful but not entirely dynamic title. The 'Hummingbird' title uses a simple, sans serif typeface in a slightly yellower shade of white, with wide letter spacing giving the otherwise tame sounding title a sort of ominous gravitas. It appears on a green/blue darker background that is evocative of smoke or space. This is a highly effective use of a title card, with minimal animation but strong graphical design, making something of it's kin a viable option for us to use and design in our trailer.
CM
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