Monday, 17 November 2014

Art of the Title

The artofthetitle.com website takes the credit and title sequences of movies and distills them into a wall of stills. Although we are making a trailer rather than a film opening like we did last year, this site will still be invaluable in terms of aesthetics, fonts, colouring, and style for our trailer.




I love the aesthetic of these first two sets of titles, although how applicable they are to our project is limited. The use of visual metaphor and bold imagery gives both sequences impact and memorability. The title card for Quantum of Solace is particularly bold, and I would like to create something with a similar use of light font on green/blue backdrop, as well as playing around with similar sand/smoke aesthetics. The vibrancy is perhaps not strong enough for the tone of colour we hope to adopt, but something with a brighter blue or stronger green could work. As for True Detective, the use of iconography is powerful, and certainly something for us to consider in composing our shots and where the credits are placed.




In terms of colouring, and potentially font, the Fight Club opening credits are a great influence. The biological iconography is unrelated to our trailer, although the nervous system images are an interesting image for a production or distribution ident (similar to Paranoiac Productions last year). The bright blues and whites on the darker blue background images suit our central London settings and the colour tone we are intending to set in our trailer, as well as being bold and eye-catching and thus usable in a similar form in our posters or magazines. A similar, but in my opinion less effective, design can be seen in the opening to Moon, which loses some of the impact of Fight Club due to its inconsistency and weaker font.

The site has provided me with a range of different ideas and influences about what works and doesn't. For our trailer, bearing in mind genre, tone, and our planned colour schemes and imagery, there are certain aspects we can draw from the examples given here, especially in terms of font and backdrop colouring and juxtaposition.

CM

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