How effective is the combination of your main product and ancillary tasks?
To answer this question, we chose to create a multimedia split screen video, as we felt that this would allow us to assess the coherence of our marketing campaign, both with reference to our own products and real media products. We filmed the video before we made our final product decisions for the ancillary tasks, and as such we all assess our own creations as part of the marketing package. However this allows us to compare the products and and analyse the different aspects and directions of marketing, and the different ways that each of our ancillary products would have played into the marketing campaign of 'Two Evils'.
No comments:
Post a Comment