Mid to Low Budget Ident Research

These are a selection of many different influential Low/Mid budget idents. They are clearly less 'glamorous' than the 'big six' for example but each have influential qualities, especially the light colouring on the dark background as seen in almost all of these idents. I particularly like the 'Impact Pictures' ident with the words written in 'blood red' inside the light bulb as seen in the collage just below.

I am also particularly fond of the 'Impact Pictures' Ident (above left), which has a high-budget sic-fi feel to it that I think is particularly powerful. I like the blue glow moving in from the left and lighting up the words 'Impact' and 'Pictures' either side of the half moon image splitting the titles. I particularly like the colouring on this Ident as it is relatively simple yet it empowers the title's, which is undoubtedly the most important part to most film company idents/logos. 

I am also fond of the 'inFilm' logo, despite its simplicity. I particularly like the use of font, with the 'F' clearly standing out on the black, block background. The 'Infinitum Nihil' logo also stands out for me as the red square image is very striking. I was instantly drawn to the logo as it is again extremely effective when placed on the block background. It would be good for us to use a block background of any colour and then employ the logo/text (name of company) over the top of that background. 

'Initial Entertainment Group inc.' employs an interesting use of colouring for its logo/ident and I especially like the beaming circle of light in the middle of the image with the title of the company placed inside. The contrasting blue's here is extremely effective and is something we would like to employ in our very own ident. This idea of contrasting the same colour in different shades as seen above is something of influence to us. The icon is also something that needs to be thought about in order for it to be 'eye-catching' and memorable for the audience. I feel that the 'Illusion' logo (bottom left) does this extremely well as the image of the bird is quite striking and stands out in comparison to the rest of the idents around it. We would perhaps like to make something similar using their logo as an influence to us. 

MT