Evaluation Q4

In the course of our Research and Planning, we made the decision that our film should be certificated BBFC 15. This is not only an appropriate rating for the film, but also contributes to our targeting of the film.

Our key target demographic has been the 25-30 male market, and an active cognitive audience. However, we believe that 'ShadowMan' could in fact appeal to a far wider audience than this, both in terms of gender and age, due to the fairly sophisticated tone of the film. The film has the violent themes and fast pace that might attract our specifically targeted audience of younger men (and even a younger audience of 15+), whilst also retaining the style, substance, and strong storyline of the Noir genre, which may attract the slightly older audiences of 35+ and even 45+.


To generalise tremendously, our model viewer would likely be a fairly intellectual male in his late twenties, possibly a cinema enthusiast or artistic individual, the sort of person who might be an amateur film critic or aspiring director or screenwriter. American arthouse films such as 'Her', as well as more eminent, male audience-targeted films such as 'Fight Club' would likely appeal to this individual, alongside films of a similar nature to ours, 'Road to Perdition', 'Batman Begins', and other dark gangster/vigilante/revenge stories being good examples.


The hope, of course, is that although we could entertain a niche audience of this type, a wider audience may be attracted to our film in larger chain arthouse cinemas, venues such as Clapham Picture House or Ritzy Brixton, although this would undoubtedly be limited by the film's rating. The film's reach would also have an effect here, as larger multiplexes such as Cineworld or Vue may not show 'ShadowMan', especially not on multiple screens or on huge 3D screens such as IMAX.

CM