Audience Survey Conclusions

From our quantitative research we can conclude that our aim is to target the 25-30, predominantly male, market, with a film that engages an active cognitive audience. We would like to make a film which engages the audience with problems and new ideas, and encourages an active audience to think through the film (as in the uses and gratifications model). This is the sort of audience that might be in our target demographic. The male market especially may be looking for diversion rather than escapism in a film, and may wish to take an active role rather than sitting passively to relieve tension. Our survey has shown that the audience craves suspense, pretty much across all demographics of 15+. Despite the fact that we are targeting a specific group and audience, we believe that our film can appeal to a wider audience, of both genders 15+, especially 35+ audiences.

MT & CM