How many different ways can you 'consume' a film on the internet?

The website for the movie Skyfall contains many different ways to consume the film. There are details of screenings, in order to go and see the film, and links to iTunes so that consumers can download the film or soundtrack there. In addition to this, there is more downloadable content in the forms of wallpapers and social media skins. There is a gallery of high resolution screenshots from the film and the soundtrack is available to stream for free. In terms of video, the website is fairly comprehensive as it has trailers, video blogs, interviews, behind-the-scenes footage, and actual clips from the movie. There is a page devoted to 'Partners', in which all the associated brands are listed, another way in which the consumer can engage with the film. The site's design is aesthetically very pleasing, and the layout easy to use, and not overly complicated.

Scott Pilgrim vs The World is very different to Skyfall, stylistically, which is evident in the website. The website is very animated and engaging, with many small details added for whimsy's sake (such as the 'click' animation that pops up when you click anywhere on the site). The site contains pages for each of the main characters, containing some information on that character, and downloadable content such as wallpapers and social media skins. There is also a navigation bar, on which there are more pages containing character bios, a synopsis of the film, an avatar creator, and a videos page with trailers, behind-the-scenes footage, and clips. Overall, this site seems less geared towards selling the product than the Skyfall site, and more geared toward improving the user experience and giving more context to the film.

There are three official websites for the film Looper, each on leading into the next. The first is very functional; you can watch the trailer, buy the movie, or 'enter the site'. Clicking this will take you to the next site, on which you can watch the trailer or clips, play games related to the film, buy or download the film, or 'visit the theatrical site'. This second site feels a little more for entertainment purposes, but still very much geared towards pedaling the product. Clicking the 'theatrical site' button takes you to a Flash site, with background on the film and all the content from the previous two websites, this site is more geared in the direction of entertainment. With this three-site system, all bases have been covered, albeit in a rather counterproductive way.