Trailer Research - Filth

- Fast paced opening
- Bold graphics and bright music
- Catchy soundtrack throughout
- Sex and depravity being sold, maybe the USP?
- James McAvoy, bankable actor
- Scottish culture + extra grimness
- Areas of humor - usually pretty dark
- Author of 'Trainspotting

CM

Trailer Research - Under the Skin

- Sci-fi/social realism/surrealism genre USP
- Unique style shown (likened to Kubrick)
- Bankable star meets acclaimed indie director
- Tense music and quick cuts unsettle the viewer, suggesting horror or thriller elements to the film
- Intellectual and thought provoking film sold, with Scarlett Johanssen in underwear - appealing to a wide audience

CM

Trailer Research - Rage

- Nicolas Cage's famous acting ability showcased and suggested as a major feature of the film, is pretty much the USP
- Dramatic music and fade edits are characteristic of the setup in the genre
- Guns, explosions, shouting, Russians - all fairly stereotypical of the genre
- Cheesy lines, delivered by Cage, really selling him as the central character with dark past
- Danny Glover also featured - recognisable face

CM

Trailer Research - Batman Begins

- Franchise established immediately - bats fly at screen
- Christian Bale, Michael Caine, Liam Neeson, Morgan Freeman, Cillian Murphy - stellar cast of bankable actors
- USP - new range of darker Batman films - background story
- Iconography - bats, grapple hooks, Batmobile, Batsuit, cape
- Christopher Nolan - exciting, acclaimed director
- Intense one liners shot with action sequences and shots of key actors
- Attractive female and male lead - suggestion of romantic subplot
- 'Boys' film - action, adventure, some comedy, one liners

CM

Trailer Research - Grand Budapest Hotel

- Massive cast of bankable actors exhibited
- New talent introduced
- Anderson distinct style emphasized and exhibited
- Fast pace and snappy dialogue are successful in both introducing the plot and depicting the film's comedic sense of humor
- Director and cast USP
- Eccentricity and uniqueness played up

CM

Trailer Research - The Purge

- USP in the premise and concept of the film - the graphics and montage establish in the beginning
- Cult actors of different backgrounds, Ethan Hawke and Lena Headey - wider audience
- Dystopian/future genre begins the trailer with Utopian shots and inspirational music
- Horror genre established with previous films from the creators and imagery - knives, masks, et cetera
- Contrapuntal sound towards the end of the trailer is dramatic and increases tension

CM

Trailer Research - Alien

- Sci-fi genre defined by first shots and soundtrack
- Immediate suspense and enigma USP
- 1:11 in no studio or bankable names
- Slowly forming title, emphasises significance
- Fear and suspense emphasised; 'In space, no one can hear you scream'
- Horror film in space - hybrid genre USP
- Escalation in pace and soundtrack to final silent tagline
- Director or studio, actors names follow title but no one bankable at the time
- 'Modern' technology showed - advertised as cutting edge
- Active audience engaged with slow reveal graphics and egg/planet graphic match
- Cat image suggests predatory animals

CM